Project Overview

The Department of International Trade Promotion's (DITP) 2025 Qurated Fashion Incubation Project aims to empower emerging Thai designers globally through a designing and branding-focused program. The project's objectives are to refine storytelling, enhance market strategies, and foster design innovation, ensuring participants are equipped to thrive in the international fashion landscape. Featuring 40 participating brands, the initiative includes seminars and mentorships focused on understanding consumer behavior, analyzing market trends, and promoting sustainability. Outcomes of the project include ten selected brands showcasing their collections at the prestigious Jumble Tokyo trade fair, spotlighting Thai creativity on a global stage, while the remaining brands are facilitated to diverse global trade fairs, expanding their international market presence. Rooted in themes of craft and sustainability, the project emphasizes traditional artistry and environmentally conscious practices to ensure collections are both responsible and innovative. Celebrating its 15th anniversary, this initiative solidifies Thailand's position as a global leader in the fashion industry while paving the way for sustainable and innovative fashion development.